Negotiation Guide
Opening Offer
$117,617
Fair Price
$119,117
Walk Away Above
$119,711
- • Recent buyers paid ~$217 above MSRP
- • Sitting 78 days (avg 36) — extra leverage
Price Breakdown
Est. Dealer Cost$107,071
Est. Invoice$109,477
Holdback (est.)$2,406
MSRP (Sticker)$120,304
Asking Price$120,389
Markup+$85
Est. Dealer Margin on This Car$13,318
Percentile60% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold200
Avg Markup+$217
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell36 days
Dealer Profile
Inventory292 vehicles
Avg Markup (All Models)-$1,847
Avg Markup (LX)+$85
% Below MSRP72%
Avg Days to Sell34 days
Avg Sold Markup-$246
Price History
Jun 13, 2026$120,304 → $120,389(+$85)
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