Negotiation Guide
Opening Offer
$117,929
Fair Price
$119,429
Walk Away Above
$119,660
- • Recent buyers paid ~$256 above MSRP
- • Sitting 56 days (avg 35) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$106,704
Est. Invoice$109,102
Holdback (est.)$2,398
MSRP (Sticker)$119,892
Asking Price$119,977
Markup+$85
Est. Dealer Margin on This Car$13,273
Percentile62% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory284 vehicles
Avg Markup (All Models)+$45
Avg Markup (LX)+$85
% Below MSRP1%
Avg Days to Sell25 days
Avg Sold Markup+$47
Price History
May 29, 2026$120,522 → $119,977(-$545)
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