Negotiation Guide
Opening Offer
$118,214
Fair Price
$119,714
Walk Away Above
$119,586
- • Recent buyers paid ~$256 above MSRP
Price Breakdown
Est. Dealer Cost$106,318
Est. Invoice$108,707
Holdback (est.)$2,389
MSRP (Sticker)$119,458
Dealer Add-Ons (DIA)+$897
Asking Price$120,654
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$14,336
Percentile85% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)+$1,144
Avg Markup (LX)+$1,076
% Below MSRP0%
Avg Days to Sell39 days
Avg Sold Markup+$1,118
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