Negotiation Guide
Opening Offer
$117,208
Fair Price
$118,708
Walk Away Above
$118,580
- • Recent buyers paid ~$256 above MSRP
Price Breakdown
Est. Dealer Cost$105,422
Est. Invoice$107,791
Holdback (est.)$2,369
MSRP (Sticker)$118,452
Dealer Add-Ons (DIA)+$897
Asking Price$119,648
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$14,226
Percentile85% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)+$1,091
Avg Markup (LX)+$1,076
% Below MSRP0%
Avg Days to Sell39 days
Avg Sold Markup+$1,118
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