Negotiation Guide
Opening Offer
$118,016
Fair Price
$119,516
Walk Away Above
$119,407
- • Recent buyers paid ~$217 above MSRP
Price Breakdown
Est. Dealer Cost$106,176
Est. Invoice$108,562
Holdback (est.)$2,386
MSRP (Sticker)$119,299
Asking Price$119,524
Markup+$225
Est. Dealer Margin on This Car$13,348
Percentile69% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold200
Avg Markup+$217
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell36 days
Dealer Profile
Inventory296 vehicles
Avg Markup (All Models)+$565
Avg Markup (LX)+$463
% Below MSRP0%
Avg Days to Sell32 days
Avg Sold Markup-$261
Price History
Jun 13, 2026$119,299 → $119,524(+$225)
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