Negotiation Guide
Opening Offer
$118,489
Fair Price
$119,989
Walk Away Above
$119,861
- • Recent buyers paid ~$256 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$106,562
Est. Invoice$108,957
Holdback (est.)$2,395
MSRP (Sticker)$119,733
Dealer Add-Ons (DIA)+$598
Asking Price$120,630
Markup+$897
Markup includes $598 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$14,068
Percentile81% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)+$1,144
Avg Markup (LX)+$1,076
% Below MSRP0%
Avg Days to Sell39 days
Avg Sold Markup+$1,118
Price History
Jul 16, 2026$120,929 → $120,630(-$299)
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