Negotiation Guide
Opening Offer
$117,738
Fair Price
$119,238
Walk Away Above
$119,129
- • Recent buyers paid ~$217 above MSRP
Price Breakdown
Est. Dealer Cost$105,929
Est. Invoice$108,309
Holdback (est.)$2,380
MSRP (Sticker)$119,021
Asking Price$119,616
Markup+$595
Est. Dealer Margin on This Car$13,687
Percentile76% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold200
Avg Markup+$217
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell36 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)+$326
Avg Markup (LX)+$298
% Below MSRP45%
Avg Days to Sell34 days
Avg Sold Markup+$307
Price History
Jul 18, 2026$119,021 → $119,616(+$595)
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