Negotiation Guide
Opening Offer
$117,915
Fair Price
$119,415
Walk Away Above
$119,820
- • Recent buyers paid ~$256 above MSRP
- • Sitting 66 days (avg 35) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$106,999
Est. Invoice$109,404
Holdback (est.)$2,404
MSRP (Sticker)$120,224
Asking Price$120,224
Markup$0
Est. Dealer Margin on This Car$13,225
Percentile56% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,911
Avg Markup (LX)$0
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
Price History
May 15, 2026$120,324 → $120,224(-$100)
Jun 6, 2026$120,224 → $120,918(+$694)
Jun 25, 2026$120,918 → $122,913(+$1,995)
Jul 11, 2026$122,913 → $120,224(-$2,689)
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