Negotiation Guide
Opening Offer
$117,018
Fair Price
$118,518
Walk Away Above
$118,390
- • Recent buyers paid ~$256 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$105,253
Est. Invoice$107,618
Holdback (est.)$2,365
MSRP (Sticker)$118,262
Dealer Add-Ons (DIA)+$897
Asking Price$119,458
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$14,205
Percentile85% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold195
Avg Markup+$256
Median Markup$0
Best Deal-$7,600
Worst Deal+$4,995
% Sold Below MSRP53%
Avg Days to Sell35 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)+$1,091
Avg Markup (LX)+$1,076
% Below MSRP0%
Avg Days to Sell39 days
Avg Sold Markup+$1,118
Price History
May 29, 2026$119,704 → $120,003(+$299)
Jun 9, 2026$120,003 → $118,262(-$1,741)
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