Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Bill Penney Toyota · N.W.", AL · VIN: JTEVB5BRXT5045278

Negotiation Guide

Opening Offer

$63,928

Fair Price

$65,428

Walk Away Above

$65,763

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$58,826

Est. Invoice$60,148

Holdback (est.)$1,322

MSRP (Sticker)$66,097

Asking Price$67,097

Markup+$1,000

Est. Dealer Margin on This Car$8,271

Percentile91% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$173

Avg Markup (4Runner Hybrid)+$1,000

% Below MSRP41%

Avg Days to Sell36 days

Avg Sold Markup+$930

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