Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTEVB5BR9T5044736

Negotiation Guide

Opening Offer

$60,297

Fair Price

$61,797

Walk Away Above

$62,308

• Recent buyers paid ~$669 below MSRP
• Sitting 78 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$55,908

Est. Invoice$57,164

Holdback (est.)$1,256

MSRP (Sticker)$62,818

Asking Price$62,317

Markup-$501

Est. Dealer Margin on This Car$6,409

Percentile29% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (4Runner Hybrid)+$515

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$27

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