Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Wilson Toyota · Ames, IA · VIN: JTEVB5BR7T5050793

Negotiation Guide

Opening Offer

$60,955

Fair Price

$62,455

Walk Away Above

$62,790

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$56,180

Est. Invoice$57,443

Holdback (est.)$1,262

MSRP (Sticker)$63,124

Asking Price$63,304

Markup+$180

Est. Dealer Margin on This Car$7,124

Percentile75% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (4Runner Hybrid)-$548

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$46

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