Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Viva Toyota of Las Cruces · Las Cruces, NM · VIN: JTEVB5BR5T5048086

Negotiation Guide

Opening Offer

$62,082

Fair Price

$63,582

Walk Away Above

$63,910

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$57,173

Est. Invoice$58,457

Holdback (est.)$1,285

MSRP (Sticker)$64,239

Dealer Add-Ons (DIA)+$3,562

Asking Price$64,738

Markup+$499

Est. Dealer Margin on This Car$7,565

Percentile83% of inventory is priced lower

Days on Lot57 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)+$476

Avg Markup (4Runner Hybrid)+$3,500

% Below MSRP71%

Avg Days to Sell38 days

Avg Sold Markup+$446

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