Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Capitol Toyota of Salem · Salem, OR · VIN: JTEVB5BR4T5028668

Negotiation Guide

Opening Offer

$53,054

Fair Price

$54,554

Walk Away Above

$54,999

• Recent buyers paid ~$360 below MSRP
• Sitting 133 days (avg 68) — extra leverage

Price Breakdown

Est. Dealer Cost$49,345

Est. Invoice$50,454

Holdback (est.)$1,109

MSRP (Sticker)$55,444

Asking Price$56,897

Markup+$1,453

Est. Dealer Margin on This Car$7,552

Percentile92% of inventory is priced lower

Days on Lot133 days

What Others Paid (Last 30 Days)

Cars Sold225

Avg Markup-$360

Median Markup$0

Best Deal-$5,139

Worst Deal+$10,117

% Sold Below MSRP74%

Avg Days to Sell68 days

Dealer Profile

Inventory401 vehicles

Avg Markup (All Models)-$644

Avg Markup (4Runner Hybrid)-$992

% Below MSRP99%

Avg Days to Sell37 days

Avg Sold Markup-$896

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