Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Eastern Shore Toyota · Daphne, AL · VIN: JTEVB5BR3T5035966

Negotiation Guide

Opening Offer

$60,594

Fair Price

$62,094

Walk Away Above

$63,037

• Recent buyers paid ~$669 below MSRP
• Sitting 145 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$56,941

Est. Invoice$58,221

Holdback (est.)$1,280

MSRP (Sticker)$63,979

Asking Price$63,979

Markup$0

Est. Dealer Margin on This Car$7,038

Percentile70% of inventory is priced lower

Days on Lot145 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$2,280

Avg Markup (4Runner Hybrid)$0

% Below MSRP97%

Avg Days to Sell35 days

Avg Sold Markup-$1,237

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