Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Bill Penney Toyota · N.W.", AL · VIN: JTEVB5BR2T5044528

Negotiation Guide

Opening Offer

$59,954

Fair Price

$61,454

Walk Away Above

$61,983

• Recent buyers paid ~$669 below MSRP
• Sitting 81 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$55,635

Est. Invoice$56,885

Holdback (est.)$1,250

MSRP (Sticker)$62,511

Asking Price$63,511

Markup+$1,000

Est. Dealer Margin on This Car$7,876

Percentile91% of inventory is priced lower

Days on Lot81 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$173

Avg Markup (4Runner Hybrid)+$1,000

% Below MSRP41%

Avg Days to Sell36 days

Avg Sold Markup+$930

Cheaper 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD Inventory

Huntsville ToyotaHuntsville, TX

-$6,132$58,50076d

Huntsville ToyotaHuntsville, TX

-$6,119$58,50048d

Arlington ToyotaJacksonville, FL

-$5,866$57,182145d

Arlington ToyotaJacksonville, FL

-$5,866$58,232145d

Arlington ToyotaJacksonville, FL

-$5,866$57,83298d

Arlington ToyotaJacksonville, FL

-$5,866$57,83263d

Arlington ToyotaJacksonville, FL

-$5,866$57,83281d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$5,570$57,03297d

Toyota on EdensNorthbrook, IL

-$5,374$59,864145d

Damian Lillard ToyotaMcMinnville, OR

-$5,358$61,11610d