Deal Sheet: 2026 4Runner TRD Sport PT4WD

Earnhardt Toyota · Mesa, AZ · VIN: JTEVA5BRXT5157680

Negotiation Guide

Opening Offer

$53,386

Fair Price

$54,886

Walk Away Above

$55,104

• Recent buyers paid ~$437 below MSRP

Price Breakdown

Est. Dealer Cost$49,237

Est. Invoice$50,344

Holdback (est.)$1,106

MSRP (Sticker)$55,323

Dealer Add-Ons (DIA)+$499

Asking Price$56,521

Markup+$1,198

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,284

Percentile93% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold382

Avg Markup-$437

Median Markup$0

Best Deal-$5,500

Worst Deal+$13,117

% Sold Below MSRP73%

Avg Days to Sell37 days

Dealer Profile

Inventory622 vehicles

Avg Markup (All Models)+$532

Avg Markup (4Runner)+$812

% Below MSRP23%

Avg Days to Sell32 days

Avg Sold Markup+$514

Price History

Aug 5, 2026$56,416 → $56,521(+$105)

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