Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Heyward Allen Toyota · Athens, GA · VIN: JTEVA5BRXT5153693

Negotiation Guide

Opening Offer

$60,247

Fair Price

$61,747

Walk Away Above

$62,017

• Recent buyers paid ~$540 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,435

Est. Invoice$56,681

Holdback (est.)$1,246

MSRP (Sticker)$62,287

Asking Price$62,287

Markup$0

Est. Dealer Margin on This Car$6,852

Percentile67% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1674

Avg Markup-$540

Median Markup$0

Best Deal-$5,866

Worst Deal+$15,999

% Sold Below MSRP71%

Avg Days to Sell36 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)+$72

Avg Markup (4Runner)+$822

% Below MSRP94%

Avg Days to Sell28 days

Avg Sold Markup+$44

Price History

Aug 18, 2026$63,916 → $62,287(-$1,629)

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