Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Jim Norton Toyota · Tulsa, OK · VIN: JTEVA5BRXT5114022

This Is Already a Great Deal

Opening Offer

$54,209

Asking Price

$55,886

Max Price

$55,886

• Recent buyers paid ~$354 below MSRP
• Asking price is already $3,289 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,981

Est. Invoice$54,171

Holdback$1,191

MSRP (Sticker)$59,529

Dealer Add-Ons (DIA)+$995

Asking Price$55,886

Markup-$3,643

Dealer Margin on This Car$2,905

Percentile4% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold2438

Avg Markup-$354

Median Markup$0

Best Deal-$6,610

Worst Deal+$12,995

% Sold Below MSRP74%

Avg Days to Sell32 days

Dealer Profile

Inventory297 vehicles

Avg Markup (All Models)-$382

Avg Markup (4Runner)-$1,696

% Below MSRP64%

Avg Days to Sell22 days

Avg Sold Markup+$33

Price History

Jun 25, 2026$54,891 → $55,886(+$995)

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