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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Toyota Direct · Columbus, OH · VIN: JTEVA5BR8T5132213
This Is Already a Great Deal
Opening Offer
$54,511
Asking Price
$56,197
Max Price
$56,197
- • Recent buyers paid ~$330 below MSRP
- • Sitting 73 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,047 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,749
Est. Invoice$54,957
Holdback (est.)$1,208
MSRP (Sticker)$60,392
Asking Price$56,197
Markup-$4,195
Est. Dealer Margin on This Car$2,448
Percentile0% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold2695
Avg Markup-$330
Median Markup$0
Best Deal-$6,328
Worst Deal+$12,990
% Sold Below MSRP69%
Avg Days to Sell31 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$3,563
Avg Markup (4Runner)-$3,483
% Below MSRP100%
Avg Days to Sell14 days
Avg Sold Markup-$2,000
Price History
Jul 25, 2026$60,392 → $56,197(-$4,195)
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