Deal Sheet: 2026 4Runner TRD Sport PT4WD

Orem Toyota · Orem, UT · VIN: JTEVA5BR7T5142702

Negotiation Guide

Opening Offer

$51,250

Fair Price

$52,750

Walk Away Above

$52,894

• Recent buyers paid ~$288 below MSRP

Price Breakdown

Est. Dealer Cost$47,204

Est. Invoice$48,265

Holdback$1,061

MSRP (Sticker)$53,038

Asking Price$53,038

Markup$0

Dealer Margin on This Car$5,834

Percentile72% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold390

Avg Markup-$288

Median Markup$0

Best Deal-$3,751

Worst Deal+$9,995

% Sold Below MSRP75%

Avg Days to Sell33 days

Dealer Profile

Inventory409 vehicles

Avg Markup (All Models)-$97

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$278

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