Deal Sheet: 2026 4Runner TRD Sport PT4WD

Colonial Toyota · Milford, CT · VIN: JTEVA5BR5T5140799

Negotiation Guide

Opening Offer

$52,352

Fair Price

$53,852

Walk Away Above

$53,996

• Recent buyers paid ~$288 below MSRP

Price Breakdown

Est. Dealer Cost$48,185

Est. Invoice$49,267

Holdback$1,083

MSRP (Sticker)$54,140

Asking Price$54,140

Markup$0

Dealer Margin on This Car$5,955

Percentile72% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold390

Avg Markup-$288

Median Markup$0

Best Deal-$3,751

Worst Deal+$9,995

% Sold Below MSRP75%

Avg Days to Sell33 days

Dealer Profile

Inventory331 vehicles

Avg Markup (All Models)-$134

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$105

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