Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVA5BR5T5138258

Negotiation Guide

Opening Offer

$58,064

Fair Price

$59,564

Walk Away Above

$59,733

• Recent buyers paid ~$338 below MSRP

Price Breakdown

Est. Dealer Cost$53,313

Est. Invoice$54,511

Holdback (est.)$1,198

MSRP (Sticker)$59,902

Asking Price$59,902

Markup$0

Est. Dealer Margin on This Car$6,589

Percentile67% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold2566

Avg Markup-$338

Median Markup$0

Best Deal-$6,610

Worst Deal+$12,995

% Sold Below MSRP72%

Avg Days to Sell32 days

Dealer Profile

Inventory321 vehicles

Avg Markup (All Models)-$927

Avg Markup (4Runner)$0

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$920

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