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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
SouthWest Toyota of Lawton · Lawton, OK · VIN: JTEVA5BR5T5138244
This Is Already a Great Deal
Opening Offer
$56,206
Asking Price
$57,944
Max Price
$57,944
- • Recent buyers paid ~$354 below MSRP
- • Asking price is already $3,200 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,733
Est. Invoice$55,963
Holdback$1,230
MSRP (Sticker)$61,498
Asking Price$57,944
Markup-$3,554
Dealer Margin on This Car$3,211
Percentile4% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold2438
Avg Markup-$354
Median Markup$0
Best Deal-$6,610
Worst Deal+$12,995
% Sold Below MSRP74%
Avg Days to Sell32 days
Dealer Profile
Inventory89 vehicles
Avg Markup (All Models)-$2,698
Avg Markup (4Runner)-$3,105
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$2,478
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