Deal Sheet: 2026 4Runner SR5 PT4WD

Toyota of Grand Rapids · S.E.", MI · VIN: JTEVA5BR4T5158937

Negotiation Guide

Opening Offer

$46,001

Fair Price

$47,501

Walk Away Above

$47,562

• Recent buyers paid ~$122 below MSRP

Price Breakdown

Est. Dealer Cost$42,384

Est. Invoice$43,337

Holdback (est.)$952

MSRP (Sticker)$47,623

Asking Price$47,623

Markup$0

Est. Dealer Margin on This Car$5,239

Percentile68% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold3899

Avg Markup-$122

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$958

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$636

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