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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Johnstons Toyota · New Hampton, NY · VIN: JTEVA5BR4T5137666
Negotiation Guide
Opening Offer
$57,897
Fair Price
$59,397
Walk Away Above
$59,800
- • Recent buyers paid ~$359 below MSRP
- • Sitting 54 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,581
Est. Invoice$54,785
Holdback (est.)$1,204
MSRP (Sticker)$60,203
Asking Price$59,878
Markup-$325
Est. Dealer Margin on This Car$6,297
Percentile21% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold2333
Avg Markup-$359
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$857
Avg Markup (4Runner)+$50
% Below MSRP43%
Avg Days to Sell35 days
Avg Sold Markup-$648
Price History
Jun 10, 2026$60,203 → $60,378(+$175)
Jul 11, 2026$60,378 → $60,128(-$250)
Jul 18, 2026$60,128 → $59,878(-$250)
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