Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Kenosha Toyota · Kenosha, WI · VIN: JTEVA5BR4T5135240

This Is Already a Great Deal

Opening Offer

$60,077

Asking Price

$61,935

Max Price

$61,935

• Recent buyers paid ~$354 below MSRP
• Asking price is already $1,146 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$56,457

Est. Invoice$57,726

Holdback$1,269

MSRP (Sticker)$63,435

Asking Price$61,935

Markup-$1,500

Dealer Margin on This Car$5,478

Percentile15% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold2438

Avg Markup-$354

Median Markup$0

Best Deal-$6,610

Worst Deal+$12,995

% Sold Below MSRP74%

Avg Days to Sell32 days

Dealer Profile

Inventory339 vehicles

Avg Markup (All Models)-$1,580

Avg Markup (4Runner)-$1,740

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$1,333

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