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Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD
Massey Toyota · Kinston, NC · VIN: JTEVA5BR1T5151427
This Is Already a Great Deal
Opening Offer
$55,074
Asking Price
$56,777
Max Price
$56,777
- • Recent buyers paid ~$540 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,066 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,851
Est. Invoice$54,039
Holdback (est.)$1,188
MSRP (Sticker)$59,383
Asking Price$56,777
Markup-$2,606
Est. Dealer Margin on This Car$3,926
Percentile11% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold1674
Avg Markup-$540
Median Markup$0
Best Deal-$5,866
Worst Deal+$15,999
% Sold Below MSRP71%
Avg Days to Sell36 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$187
Avg Markup (4Runner)-$409
% Below MSRP31%
Avg Days to Sell20 days
Avg Sold Markup+$11
Price History
Aug 15, 2026$60,072 → $58,277(-$1,795)
Aug 20, 2026$58,277 → $56,777(-$1,500)
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