Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Ed Martin Toyota · Noblesville, IN · VIN: JTEVA5BR1T5132764

Negotiation Guide

Opening Offer

$59,641

Fair Price

$61,141

Walk Away Above

$61,494

• Recent buyers paid ~$338 below MSRP
• Sitting 51 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$55,044

Est. Invoice$56,281

Holdback (est.)$1,237

MSRP (Sticker)$61,847

Asking Price$61,847

Markup$0

Est. Dealer Margin on This Car$6,803

Percentile67% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2566

Avg Markup-$338

Median Markup$0

Best Deal-$6,610

Worst Deal+$12,995

% Sold Below MSRP72%

Avg Days to Sell32 days

Dealer Profile

Inventory362 vehicles

Avg Markup (All Models)-$420

Avg Markup (4Runner)+$122

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$578

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