Deal Sheet: 2026 4Runner TRD Sport PT4WD

Hartford Toyota · Hartford, CT · VIN: JTEVA5BR1T5130786

Negotiation Guide

Opening Offer

$52,790

Fair Price

$54,290

Walk Away Above

$54,434

• Recent buyers paid ~$288 below MSRP

Price Breakdown

Est. Dealer Cost$48,574

Est. Invoice$49,666

Holdback$1,092

MSRP (Sticker)$54,578

Asking Price$54,578

Markup$0

Dealer Margin on This Car$6,004

Percentile72% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold390

Avg Markup-$288

Median Markup$0

Best Deal-$3,751

Worst Deal+$9,995

% Sold Below MSRP75%

Avg Days to Sell33 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$618

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$686

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