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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Laurel Toyota · Johnstown, PA · VIN: JTEVA5BR1T5120081
Negotiation Guide
Opening Offer
$56,773
Fair Price
$58,273
Walk Away Above
$58,971
- • Recent buyers paid ~$364 below MSRP
- • Sitting 90 days (avg 33) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,105
Est. Invoice$54,298
Holdback$1,193
MSRP (Sticker)$59,668
Asking Price$58,658
Markup-$1,010
Dealer Margin on This Car$5,553
Percentile18% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold2456
Avg Markup-$364
Median Markup$0
Best Deal-$6,610
Worst Deal+$12,995
% Sold Below MSRP73%
Avg Days to Sell33 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$606
Avg Markup (4Runner)-$253
% Below MSRP86%
Avg Days to Sell36 days
Avg Sold Markup-$464
Price History
Apr 3, 2026$59,193 → $59,568(+$375)
May 19, 2026$59,568 → $59,668(+$100)
May 31, 2026$59,668 → $60,548(+$880)
Jun 3, 2026$60,548 → $60,158(-$390)
Jun 5, 2026$60,158 → $60,648(+$490)
Jun 7, 2026$60,648 → $60,158(-$490)
Jun 18, 2026$60,158 → $58,658(-$1,500)
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