Deal Sheet: 2026 4Runner SR5 PT4WD

Serra Toyota of Traverse City · Traverse City, MI · VIN: JTEVA5BR0T5151077

Negotiation Guide

Opening Offer

$46,466

Fair Price

$47,966

Walk Away Above

$48,027

• Recent buyers paid ~$122 below MSRP

Price Breakdown

Est. Dealer Cost$42,798

Est. Invoice$43,760

Holdback (est.)$962

MSRP (Sticker)$48,088

Asking Price$48,088

Markup$0

Est. Dealer Margin on This Car$5,290

Percentile68% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold3899

Avg Markup-$122

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)-$1,275

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,280

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