Deal Sheet: 2026 4Runner TRD Sport PT4WD

Group 1 Toyota Southwest Houston · Houston, TX · VIN: JTEVA5BR0T5146672

Negotiation Guide

Opening Offer

$53,971

Fair Price

$55,471

Walk Away Above

$55,660

• Recent buyers paid ~$377 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,705

Est. Invoice$50,822

Holdback (est.)$1,117

MSRP (Sticker)$55,848

Dealer Add-Ons (DIA)+$499

Asking Price$55,848

Markup$0

Est. Dealer Margin on This Car$6,143

Percentile71% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold380

Avg Markup-$377

Median Markup$0

Best Deal-$6,371

Worst Deal+$13,117

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory550 vehicles

Avg Markup (All Models)+$387

Avg Markup (4Runner)+$68

% Below MSRP22%

Avg Days to Sell23 days

Avg Sold Markup+$289

Price History

Jul 25, 2026$56,347 → $55,848(-$499)

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