Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Cherokee County Toyota · Canton, GA · VIN: JTEVA5BR0T5139544

Negotiation Guide

Opening Offer

$60,911

Fair Price

$62,411

Walk Away Above

$62,580

• Recent buyers paid ~$338 below MSRP

Price Breakdown

Est. Dealer Cost$55,847

Est. Invoice$57,102

Holdback (est.)$1,255

MSRP (Sticker)$62,749

Asking Price$62,749

Markup$0

Est. Dealer Margin on This Car$6,902

Percentile67% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold2566

Avg Markup-$338

Median Markup$0

Best Deal-$6,610

Worst Deal+$12,995

% Sold Below MSRP72%

Avg Days to Sell32 days

Dealer Profile

Inventory302 vehicles

Avg Markup (All Models)-$689

Avg Markup (4Runner)-$451

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$735

Price History

Jun 20, 2026$61,149 → $62,749(+$1,600)

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