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Deal Sheet: 2026 4Runner TRD Sport PT4WD
Platinum Toyota of Texoma · Denison, TX · VIN: JTEVA5BR0T5122954
This Is Already a Great Deal
Opening Offer
$50,862
Asking Price
$52,435
Max Price
$52,435
- • Recent buyers paid ~$375 below MSRP
- • Sitting 107 days (avg 40) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,906 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,527
Est. Invoice$50,640
Holdback (est.)$1,113
MSRP (Sticker)$55,648
Asking Price$52,435
Markup-$3,213
Est. Dealer Margin on This Car$2,908
Percentile4% of inventory is priced lower
Days on Lot107 days
What Others Paid (Last 30 Days)
Cars Sold387
Avg Markup-$375
Median Markup$0
Best Deal-$6,371
Worst Deal+$13,117
% Sold Below MSRP69%
Avg Days to Sell40 days
Dealer Profile
Inventory304 vehicles
Avg Markup (All Models)-$3,448
Avg Markup (4Runner)-$2,952
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$2,210
Price History
Jul 30, 2026$55,648 → $52,435(-$3,213)
Jul 31, 2026$52,435 → $55,648(+$3,213)
Aug 1, 2026$55,648 → $52,435(-$3,213)
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