Deal Sheet: 2026 4Runner TRD Sport PT4WD

Platinum Toyota of Texoma · Denison, TX · VIN: JTEVA5BR0T5122954

Negotiation Guide

Opening Offer

$53,556

Fair Price

$55,056

Walk Away Above

$55,352

• Recent buyers paid ~$288 below MSRP
• Sitting 51 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$49,527

Est. Invoice$50,640

Holdback$1,113

MSRP (Sticker)$55,648

Asking Price$55,648

Markup$0

Dealer Margin on This Car$6,121

Percentile72% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold390

Avg Markup-$288

Median Markup$0

Best Deal-$3,751

Worst Deal+$9,995

% Sold Below MSRP75%

Avg Days to Sell33 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$1,996

Avg Markup (4Runner)-$430

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,895

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