Deal Sheet: 2026 4Runner Limited RWD

J. Allen Toyota · Gulfport, MS · VIN: JTEVA5AR8T5015460

Negotiation Guide

Opening Offer

$59,868

Fair Price

$61,368

Walk Away Above

$61,742

• Recent buyers paid ~$749 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,284

Est. Invoice$56,526

Holdback$1,242

MSRP (Sticker)$62,117

Asking Price$61,542

Markup-$575

Dealer Margin on This Car$6,258

Percentile33% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold113

Avg Markup-$749

Median Markup$0

Best Deal-$5,503

Worst Deal+$2,195

% Sold Below MSRP81%

Avg Days to Sell38 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$623

Avg Markup (4Runner)-$519

% Below MSRP45%

Avg Days to Sell20 days

Avg Sold Markup-$460

Price History

Jul 1, 2026$62,552 → $61,542(-$1,010)

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