Deal Sheet: 2026 4Runner Limited RWD

Gettel Toyota of Lakewood · Bradenton, FL · VIN: JTEVA5AR1T5015168

Negotiation Guide

Opening Offer

$59,286

Fair Price

$60,786

Walk Away Above

$61,206

• Recent buyers paid ~$839 below MSRP

Price Breakdown

Est. Dealer Cost$54,846

Est. Invoice$56,079

Holdback$1,233

MSRP (Sticker)$61,625

Asking Price$61,625

Markup$0

Dealer Margin on This Car$6,779

Percentile73% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold126

Avg Markup-$839

Median Markup$0

Best Deal-$5,899

Worst Deal+$2,195

% Sold Below MSRP81%

Avg Days to Sell38 days

Dealer Profile

Inventory280 vehicles

Avg Markup (All Models)-$1,595

Avg Markup (4Runner)-$174

% Below MSRP99%

Avg Days to Sell23 days

Avg Sold Markup-$532

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