Negotiation Guide
Opening Offer
$24,003
Fair Price
$25,503
Walk Away Above
$25,457
- • Recent buyers paid ~$91 above MSRP
Price Breakdown
Est. Dealer Cost$22,617
Est. Invoice$23,125
Holdback (est.)$508
MSRP (Sticker)$25,412
Asking Price$25,811
Markup+$399
Est. Dealer Margin on This Car$3,194
Percentile74% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold8775
Avg Markup+$91
Median Markup$0
Best Deal-$3,419
Worst Deal+$5,995
% Sold Below MSRP61%
Avg Days to Sell24 days
Dealer Profile
Inventory97 vehicles
Avg Markup (All Models)-$122
Avg Markup (Corolla)+$399
% Below MSRP58%
Avg Days to Sell47 days
Avg Sold Markup-$210
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