Deal Sheet: 2026 Prius XLE AWD

Umansky Toyota · Glendale, WI · VIN: JTDADABU9T3037291

Negotiation Guide

Opening Offer

$33,218

Fair Price

$34,718

Walk Away Above

$34,981

• Recent buyers paid ~$525 below MSRP

Price Breakdown

Est. Dealer Cost$31,366

Est. Invoice$32,071

Holdback$705

MSRP (Sticker)$35,243

Asking Price$35,243

Markup$0

Dealer Margin on This Car$3,877

Percentile77% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$525

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,198

% Sold Below MSRP86%

Avg Days to Sell18 days

Dealer Profile

Inventory176 vehicles

Avg Markup (All Models)-$479

Avg Markup (Prius)$0

% Below MSRP88%

Avg Days to Sell31 days

Avg Sold Markup-$252

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