Negotiation Guide
Opening Offer
$33,149
Fair Price
$34,649
Walk Away Above
$34,912
- • Recent buyers paid ~$525 below MSRP
Price Breakdown
Est. Dealer Cost$31,305
Est. Invoice$32,008
Holdback$703
MSRP (Sticker)$35,174
Asking Price$35,174
Markup$0
Dealer Margin on This Car$3,869
Percentile77% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold138
Avg Markup-$525
Median Markup$0
Best Deal-$2,224
Worst Deal+$1,198
% Sold Below MSRP86%
Avg Days to Sell18 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)+$46
Avg Markup (Prius)$0
% Below MSRP96%
Avg Days to Sell37 days
Avg Sold Markup+$35
Cheaper Prius XLE AWD Inventory
Hesser ToyotaJanesville, WI
-$2,171$35,68220d
Vista ToyotaCasper, WY
-$2,150$35,06964d
Rhinelander ToyotaRhinelander, WI
-$2,101$35,0416d
Crown ToyotaDecatur, IL
-$2,043$36,0256d
Lithia Toyota of ReddingRedding, CA
-$2,029$35,46565d
Ken Nelson ToyotaDixon, IL
-$2,027$34,89210d
Toyota of MadisonMadison, IN
-$2,020$34,3276d
Quality ToyotaFergus Falls, MN
-$1,999$35,56014d
Mungenast Alton ToyotaAlton, IL
-$1,960$34,10722d
Durango ToyotaDurango, CO
-$1,959$33,52519d