Deal Sheet: 2026 Prius XLE AWD

Heiser Toyota · Milwaukee, WI · VIN: JTDADABU9T3033726

Negotiation Guide

Opening Offer

$33,049

Fair Price

$34,549

Walk Away Above

$34,812

• Recent buyers paid ~$525 below MSRP

Price Breakdown

Est. Dealer Cost$31,216

Est. Invoice$31,917

Holdback$701

MSRP (Sticker)$35,074

Asking Price$35,074

Markup$0

Dealer Margin on This Car$3,858

Percentile77% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$525

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,198

% Sold Below MSRP86%

Avg Days to Sell18 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$718

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$390

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