Deal Sheet: 2026 Prius XLE AWD

O'Brien Toyota · Indianapolis, IN · VIN: JTDADABU8T3037282

Negotiation Guide

Opening Offer

$32,984

Fair Price

$34,484

Walk Away Above

$34,747

• Recent buyers paid ~$525 below MSRP

Price Breakdown

Est. Dealer Cost$31,158

Est. Invoice$31,858

Holdback$700

MSRP (Sticker)$35,009

Asking Price$35,009

Markup$0

Dealer Margin on This Car$3,851

Percentile77% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$525

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,198

% Sold Below MSRP86%

Avg Days to Sell18 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$1,098

Avg Markup (Prius)-$392

% Below MSRP99%

Avg Days to Sell26 days

Avg Sold Markup-$158

Cheaper Prius XLE AWD Inventory

Hesser ToyotaJanesville, WI

-$2,171$35,68220d

Vista ToyotaCasper, WY

-$2,150$35,06964d

Rhinelander ToyotaRhinelander, WI

-$2,101$35,0416d

Crown ToyotaDecatur, IL

-$2,043$36,0256d

Lithia Toyota of ReddingRedding, CA

-$2,029$35,46565d

Ken Nelson ToyotaDixon, IL

-$2,027$34,89210d

Toyota of MadisonMadison, IN

-$2,020$34,3276d

Quality ToyotaFergus Falls, MN

-$1,999$35,56014d

Mungenast Alton ToyotaAlton, IL

-$1,960$34,10722d

Durango ToyotaDurango, CO

-$1,959$33,52519d