Deal Sheet: 2026 Prius XLE AWD

Dahl Toyota Sheboygan · Sheboygan, WI · VIN: JTDADABU7T3033904

Negotiation Guide

Opening Offer

$35,369

Fair Price

$36,869

Walk Away Above

$37,132

• Recent buyers paid ~$525 below MSRP

Price Breakdown

Est. Dealer Cost$33,281

Est. Invoice$34,029

Holdback$748

MSRP (Sticker)$37,394

Asking Price$37,793

Markup+$399

Dealer Margin on This Car$4,512

Percentile86% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$525

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,198

% Sold Below MSRP86%

Avg Days to Sell18 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$75

Avg Markup (Prius)+$399

% Below MSRP13%

Avg Days to Sell26 days

Avg Sold Markup-$250

Price History

Jun 23, 2026$37,394 → $37,772(+$378)

Jun 25, 2026$37,772 → $37,793(+$21)

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