Deal Sheet: 2027 Prius Nightshade AWD

City Toyota · Daly City, CA · VIN: JTDADABU5V3037517

Negotiation Guide

Opening Offer

$34,627

Fair Price

$36,127

Walk Away Above

$36,073

• Recent buyers paid ~$108 above MSRP

Price Breakdown

Est. Dealer Cost$32,057

Est. Invoice$32,777

Holdback (est.)$720

MSRP (Sticker)$36,019

Dealer Add-Ons (DIA)+$358

Asking Price$36,377

Markup+$358

Markup includes $358 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,320

Percentile85% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold17

Avg Markup+$108

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP76%

Avg Days to Sell6 days

Dealer Profile

Inventory1024 vehicles

Avg Markup (All Models)+$3,057

Avg Markup (Prius)+$358

% Below MSRP6%

Avg Days to Sell27 days

Avg Sold Markup+$3,060

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