Deal Sheet: 2027 Prius Nightshade AWD

Wolfchase Toyota · Cordova, TN · VIN: JTDADABU1V3037837

Negotiation Guide

Opening Offer

$36,848

Fair Price

$38,348

Walk Away Above

$38,271

• Recent buyers paid ~$154 above MSRP

Price Breakdown

Est. Dealer Cost$33,993

Est. Invoice$34,757

Holdback (est.)$764

MSRP (Sticker)$38,194

Dealer Add-Ons (DIA)+$499

Asking Price$38,993

Markup+$799

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,000

Percentile93% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold24

Avg Markup+$154

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP67%

Avg Days to Sell6 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)+$315

Avg Markup (Prius)+$799

% Below MSRP25%

Avg Days to Sell33 days

Avg Sold Markup+$502

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