Deal Sheet: 2027 Prius Nightshade AWD

Toyota of Des Moines · Grimes, IA · VIN: JTDADABU0V3037389

Negotiation Guide

Opening Offer

$34,726

Fair Price

$36,226

Walk Away Above

$36,517

• Recent buyers paid ~$154 above MSRP
• Sitting 19 days (avg 6) — extra leverage

Price Breakdown

Est. Dealer Cost$32,759

Est. Invoice$33,495

Holdback (est.)$736

MSRP (Sticker)$36,808

Asking Price$36,988

Markup+$180

Est. Dealer Margin on This Car$4,229

Percentile80% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold24

Avg Markup+$154

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP67%

Avg Days to Sell6 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (Prius)+$180

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

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