Deal Sheet: 2027 Prius Nightshade AWD

Lum's Toyota · Warrenton, OR · VIN: JTDADABU0V128AF22

Negotiation Guide

Opening Offer

$37,346

Fair Price

$38,846

Walk Away Above

$38,792

• Recent buyers paid ~$108 above MSRP

Price Breakdown

Est. Dealer Cost$34,477

Est. Invoice$35,252

Holdback (est.)$775

MSRP (Sticker)$38,738

Asking Price$38,988

Markup+$250

Est. Dealer Margin on This Car$4,511

Percentile79% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold17

Avg Markup+$108

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP76%

Avg Days to Sell6 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)+$204

Avg Markup (Prius)+$250

% Below MSRP12%

Avg Days to Sell37 days

Avg Sold Markup+$19

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