Deal Sheet: 2027 Prius LE FWD

Team Toyota · Schererville, IN · VIN: JTDACAAUXV3084353

Negotiation Guide

Opening Offer

$30,291

Fair Price

$31,791

Walk Away Above

$31,735

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$28,194

Est. Invoice$28,828

Holdback (est.)$634

MSRP (Sticker)$31,679

Asking Price$31,940

Markup+$261

Est. Dealer Margin on This Car$3,746

Percentile76% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$404

Avg Markup (Prius)+$261

% Below MSRP27%

Avg Days to Sell27 days

Avg Sold Markup-$405

Price History

Jul 16, 2026$31,930 → $31,940(+$10)

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