Deal Sheet: 2026 Prius Limited FWD

Brunswick Toyota · Brunswick, OH · VIN: JTDACAAUXT3083751

Negotiation Guide

Opening Offer

$38,334

Fair Price

$39,834

Walk Away Above

$39,899

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,567

Est. Invoice$36,366

Holdback (est.)$799

MSRP (Sticker)$39,963

Asking Price$39,963

Markup$0

Est. Dealer Margin on This Car$4,396

Percentile55% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$5

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