Deal Sheet: 2026 Prius Limited FWD

Fowler Toyota · Norman, OK · VIN: JTDACAAUXT3083605

This Is Already a Great Deal

Opening Offer

$37,424

Asking Price

$38,581

Max Price

$38,581

• Recent buyers paid ~$129 below MSRP
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $260 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,683

Est. Invoice$35,463

Holdback (est.)$779

MSRP (Sticker)$38,970

Dealer Add-Ons (DIA)+$895

Asking Price$38,581

Markup-$389

Est. Dealer Margin on This Car$3,898

Percentile17% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Prius)-$446

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$776

Price History

Jun 24, 2026$38,553 → $37,683(-$870)

Jul 8, 2026$37,683 → $37,686(+$3)

Jul 10, 2026$37,686 → $38,581(+$895)

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